5 elementos essenciais para RTB (Real-Time Bidding)
5 elementos essenciais para RTB (Real-Time Bidding)
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Multiple advertisers can bid on any impression at any moment. Whoever offers the highest bid wins the auction, and their ad appears on the page.
RTB gives advertisers greater control over their campaigns, allowing them to get the most out of their ad spend. In the past, advertisers would target specific websites. Now, advertisers can fine-tune their targeting to specific users rather than casting a wide net of anyone visiting a web page.
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It has become one of the most important parts of modern online advertising, surpassing previous, less efficient ways of connecting online publishers and advertisers.
Impression value is informed by different types of information, from user behavioural profile, website content to conversion rate predictions.
After the winning ad is selected, it is displayed on Publicidade online the webpage of the visiting user. The complete process, from user visiting the webpage to the final display of ad usually takes less than 100 milliseconds.
Because it’s a method and not a tool, RTB can be achieved on platforms including leading ad exchanges, DSPs, and SSPs. Because of this, finding an ideal platform depends on whether you’re acting as an advertiser or publisher. Examples of platforms include:
Se preferir usar uma campanha ou um Argumento do anúncios existente, saiba tais como criar 1 anúncio usando uma campanha existente.
RTB helps brands reach their target audiences, enabling advertisers to bid and display their ads based on a per-impression basis, rather than CPM.
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Your DSP determines that the impression fits your parameters, so it places a bid in the exchange. If your offer meets the floor price, you win the auction, and your ad appears to the user. If not, the bid continues to the next buyer on the server.